Chickasaw Garage


Big Digital Results for a Small-Town Auto Shop

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Reach Beyond Local Limits

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Boost Online Engagement

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Long-Term, Measurable Growth

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Chickasaw Garage Inc. logo in blue and white with stylized “G” initials

The Challenge

Chickasaw Garage operates in a small rural town where the local population alone isn’t enough to sustain growth. To stay competitive, the shop needed a strategy to reach customers outside city limits without losing its strong local identity. Competing with larger shops nearby meant they needed a digital approach that expanded their reach while remaining authentic.

The Strategy

Optimize Digital Marketing implemented a customized Foundation Package focused on paid advertising, organic social media, and local  optimization. 

Geo-Targeted Campaigns

Geo-targeted campaigns within a 20-mile radius to attract customers willing to travel for trusted auto repair.

Digital Advertising

Google Ads and Meta Ads targeting high-intent auto repair and seasonal service keywords.

Seasonal Service Promotions

Rotate promotions throughout the year to highlight maintenance, repairs, and tires.

Social Media Management

Consistent organic social content using real shop photos and community involvement.

Local Engagement

Fundraisers and giveaways to boost reach and brand loyalty.

Strategic Content

Ongoing optimization, including ad split testing and keyword refinement to maximize results over time.

The Results

Even in a small market, Chickasaw Garage achieved measurable digital growth:

Facebook (2024 vs. 2025)

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1.8K link clicks (+137%)

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8.7K page visits (+20%)

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85K reach (+2.15%)

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563 new followers (+163%)

Google (2024 vs. 2025)

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Business Profile interactions: +13.7%

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Calls: +19%

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Directions: +4%

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Website clicks: +18.4%

Additional Wins

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Increased visibility in surrounding communities within the 20-mile service area.

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Consistent lead activity supported by a long-term partnership spanning 6+ years.

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These results show how targeted, ongoing optimization can drive meaningful growth—even in rural markets.

Why It Worked

Success came from a combination of geographic precision, seasonal service promotions, and authentic community-driven content. Regular testing, real imagery, and a long-term strategy allowed results to grow year over year.


Key Takeaway

Even small-town businesses can achieve real digital growth with the right strategy. By expanding reach, staying authentic, and partnering with a marketing team that understands your business, even the smallest markets can deliver big results.

Six mechanics in blue and pink work uniforms posing in an auto repair garage, with tires and a car lift behind them

Chickasaw Testimonial

"Working with Optimize Digital Marketing has been one of the best decisions we’ve made. They make the whole process easy and stress-free. I take pictures around the shop, and their team turns them into creative, professional posts that truly represent our business. They’ve also done an outstanding job managing our Google and Yelp pages and helping us run fun contests and giveaways that I simply couldn’t keep up with on my own."


Ted Heitbrink I Chickasaw Garage