Grow Your NAPA Shop With Marketing That Works
As a partner with NAPA, we provide tailored digital marketing solutions from websites and social media to ads and reputation management built to help your dealership stand out, reach more customers, and grow online.
Save Time
Drive Leads
Get Results
Our NAPA Partnership
As a NAPA Auto Care center, you can take your marketing to the next level with solutions designed to drive real results. Reach more customers and boost sales through targeted paid ads on Google, Facebook, Instagram, and Yelp, paired with website optimization that turns online searches into shop visits.
Build trust and increase brand awareness with consistent, professional social media content and a modern, mobile-friendly website that showcases your expertise. And to save time while protecting your reputation, take advantage of our easy-to-use tools for managing social media and online reviews—so you can stay focused on running your business while we handle the digital side.
NAPA Gold Marketing Funds
As a NAPA Gold Certified center, you have exclusive access to Optimize Digital Marketing’s suite of marketing services designed to showcase your excellence and drive real business results. With Facebook Advertising, you can promote your certified status year-round using targeted campaigns, SEO-rich content, and compelling video ads that highlight your high satisfaction ratings, ASE-certified technicians, and industry-leading warranty. Reputation Management ensures your online reviews are monitored and professionally handled, protecting the credibility you’ve worked hard to earn. And with Website Design & Management, you get a modern, mobile-friendly site that builds trust, boosts SEO, and converts visitors into customers—all backed by monthly reporting, regular updates, and expert support. Your NAPA Gold status sets you apart—let Optimize help make sure your local community knows it.
Our Digital Marketing Solutions
Optimize Digital Marketing
helps NAPA dealers boost discoverability, amplify their online presence, and attract more customers with proven digital marketing service.
BDG Solutions
Our support extends to your business development group (BDG). We've developed a specialized program to enrich your presence in the community and build trust in participating Auto Care centers. If your BDG is seeking growth, get in touch with our team to explore our specialized program.
Digital Advertising
Our digital advertising strategy leverages dedicated ad budgets to expand your digital footprint. Effectively targeted campaigns drive customers to your website and through your doors. We continuously adjust and optimize ads to ensure you reap the rewards of your investment on platforms like Facebook and Google, crafting a narrative that puts customers at the heart of the story.
Website Design & Management
Our website solutions prioritize the user experience with responsive design for seamless browsing across all devices. By aligning our design expertise with your primary objectives, we ensure your website resonates with your vision. Utilizing tools like Facebook Pixel and Google Analytics, we track user interactions to fine-tune our marketing strategies for optimal results.
Social Media
Our social media management expertise transforms your online interactions. With personalized content regularly crafted and scheduled by our account consultants, your social media platforms will echo the voice of your brand. We ensure your online presence is pristine, accurate, and resonates with customers on tires and services provided.
Reputation Protection
Optimize Digital Marketing protects your online reputation with timely responses to customer reviews, up-to-date directory listings, and a reputation management strategy. Our account consultants work with you to write review responses incorporating location and service-based keywords optimized for search engines.
Digital Dashboard
Optimize HQ puts your social media, reviews, and reporting in one easy-to-use platform. Schedule content, respond to customer feedback, track results, and manage your online presence from a single dashboard designed to save time and drive engagement.
Automotive Content
AutoNetTV & GIFs help keep your marketing fresh with professionally created automotive videos and graphics. Share valuable content, stay active online, and engage customers with relevant, industry-specific messaging.
Drive Calls, Clicks, and Conversions Across Google, Yelp, and Meta
Google Advertising
Google Ads puts your business in front of the people already looking for your services. On average, service businesses see $2 back for every $1 spent, turning searches into real leads and bookings.
Yelp Advertising
Yelp Advertising helps your business get found by customers who are actively searching for you. Reach high-intent local consumers, increase visibility in search results, and connect with people who are ready to call, book, or visit your business.
Meta Advertising
Meta Ads help you reach the right people where they scroll every day. Service businesses often see 6:1 return on ad spend, connecting with new and returning customers who are ready to take action.
Unlock Your Marketing Potential with Optimize Digital Marketing
Are you looking to learn more about the current online standing of your NAPA Auto Care center? We offer a FREE analysis of your current social media and digital marketing presence.
Contact Us
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