John’s Auto Care


Growing Two Locations in a Changing Digital World

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Reputation Restored

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Strategic, Local Targeting

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From Liability to Growth Engine

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John's Auto Care logo with blue and yellow banner reading “Tire & Service Centers”

The Challenge

John’s Auto Care is a trusted, family-owned auto repair shop serving the Syracuse community. Led day-to-day by Karen Shannon, Co-owner, the business prides itself on ASE-certified technicians, full-service repair capabilities, and strong local roots. As the business expanded to two locations, maintaining visibility and driving consistent growth became critical. Like many established shops, John’s Auto Care built its reputation through word of mouth and traditional marketing. But as consumer behavior shifted online, those strategies were no longer enough. 


The primary challenge was clear: 

  • How do you spread the word and consistently attract new customers in the digital age—especially across two locations? 


Previous efforts included mailers, Google Ads, and website services through other providers, but results were inconsistent. With a newer location on Brewerton Rd needing increased visibility, the team knew it was time to shift strategies and invest in a more focused, long-term digital plan.

The Strategy

Optimize Digital Marketing implemented a multi channel strategy to increase traffic to the newer Brewerton Rd location, retain and grow customers at both shops, drive more calls and website visits, and strengthen brand visibility in a competitive market. John’s Auto Care has been a client since 2017, initially starting with social services. Over the past two years, they transitioned their website, Google Ads, and second location marketing fully to ODM—creating a unified strategy across both shops.

Geo-Targeting

Focused campaigns within a 10-mile radius around both shop locations. 

Google Ads Management

High-intent search campaigns targeting customers actively looking for auto repair services. Google Ads became a primary driver of inbound calls and traffic. 

Website Design & Management

Updated site experience to improve credibility, usability, and conversion opportunities. 

Facebook Advertising

With their NAPA Gold Shop benefits, they launched targeted Facebook ads promoting those advantages to reinforce trust and credibility with their customers.

Organic Social

Consistent messaging centered on being family owned, local, ASE certified, and full service helped strengthen brand identity and build ongoing community connection.

A/B Testing & Optimization

Continuous split testing of ad copy and targeting to improve performance over time. 

The Results

John’s Auto Care experienced measurable growth across Google, Facebook, and paid advertising efforts. 

Facebook Growth
(2024 vs 2025)

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369,500 views in 2025 

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6,000 page visits (+3%) 

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51 new followers (+34%) 

Google Organic
(2024 vs 2025)

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Milton Ave Location:
3,285 interactions (+4%) 

856 direction requests (+22.5%)

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Brewerton Rd Location:
1,400 interactions (+22%) 

643 calls (+18%) 

489 direction requests (+60%)

Google Ads Impact
(Jan–Dec 2025)

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564 calls directly from Google Ads 

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1,300 clicks 

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71,700 impressions 

Yelp Visibility: Milton Ave
(Organic 2024 vs 2025)

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Impressions: +29% 

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Page visits: +4% 

Yelp Visibility: Brewerton Rd (Organic 2024 vs 2025)

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Impressions: +142%

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Page visits: +42%

Result Highlights

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Traffic continued to climb on Facebook, strengthening brand visibility and community awareness. 

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The newer Brewerton location saw particularly strong gains in visibility and engagement on Google, aligning directly with campaign goals. 

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Google Ads proved to be the most impactful growth driver, with a clear correlation between paid search activity and increased leads via calls and website visits. 

Why It Worked

The success of John’s Auto Care came down to three key factors: 

  1. Strong Google Ads Strategy – Targeting high-intent search traffic drove consistent calls and website visits. 
  2. Location-Focused Growth Plan – Strategic emphasis on Brewerton Rd increased visibility where it mattered most. 
  3. Long-Term Partnership & Communication – Great communication and a personal relationship built trust and alignment. 


Because the strategy was built around long-term growth rather than short-term spikes, performance improved steadily over time.

Key Takeaway

Growing a multi-location auto repair shop in today’s digital world requires more than occasional ads or outdated tactics. With targeted Google Ads, strong local optimization, and consistent messaging, John’s Auto Care successfully expanded visibility, increased calls, and strengthened both locations. 


The right strategy doesn’t just generate clicks—it builds lasting growth. 

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John's Automotive Testimonial

"Optimize Digital Marketing has been an amazing tool to help us engage our customers online. The quality and wide range of services we receive makes choosing to work with them easy!"


Karen Shannon I Co-Owner